TakeBag
Singapore's easiest way to recycle e-waste — free, from your doorstep.
Recycling,
minus the hassle.
TakeBag by KGS makes e-waste recycling effortless for Singapore households. By partnering with Pick Network, residents drop their e-waste at neighbourhood lockers — completely free, no appointments, no queues.
I took over TakeBag in March 2025, when it was doing barely six orders a week, and grew it into Singapore's most-used e-waste service.
Six orders
a week.
When I came in, TakeBag had a great idea and almost no traction — around six orders a week, an Instagram account, and no paid marketing. The product wasn't the problem; awareness was.
From 6 a week to 20 a day.
Earning attention, not buying it.
Growth started with UGC — sending TakeBags to home creators for honest, organic reach. A collaboration with @aimrunn then turned the KGS account into the most-followed e-waste brand in Singapore, with content that educated people on recycling as much as it promoted the service.
Reasons to take part.
#HowManyKGS invited Singaporeans to weigh in and recycle. The Jan–Mar 2026 Declutter campaign paired e-waste recycling with a BRB Selfcare webinar on how decluttering supports mental health. Periodic giveaways — including NDP tickets — kept the community coming back.
I re-coded
the store.
In May I reworked the TakeBag Shopify site directly in code — improving SEO, meta descriptions and adding new pages to lift performance. Orders rose almost 200%.
A funnel
that scales.
In June I rebuilt the ad strategy into a proper full funnel — top, middle and bottom — and added Google Ads alongside social. Performance scaled nearly 200% over the prior month.
Singapore's most-used e-waste service.
In the community,
in the headlines.
We educate residents at division level — across Tanjong Pagar–Tiong Bahru, Zhenghua and Clementi — supporting government events and handing out TakeBags to interested residents. TakeBag also featured at StarHub's Bring Your Family To Work Day, where StarHubbers signed up on the spot.
Just getting started.
TakeBag keeps rolling out new campaigns, giveaways and partnerships through the year — with E-Waste Month next on the horizon and a target to quadruple 2025's volume by year end. What began as six orders a week is now the most convenient way to recycle e-waste in Singapore.